“Looking good isn’t important – it’s everything”. So says Ben Sherman, who has influenced a global audience of debonair fashion fans since 1963. Back then of course, it was all about beat boys and Mod Gods, but Ben Sherman rapidly evolved into go-to brand for the stylish youth, with their dress shirts becoming particularly iconic, and their slim-fit suits a must-own for the modern man. Today Ben Sherman is an all-compassing lifestyle brand, but the modern-classic menswear at the heart of the brand remains the standout, and certainly one of the jewels in The Mens Shop crown.